• Segment 1: Life Before Beer
    Every human’s prequel is important. Asking yourself to reflect on the roller coaster that landed you where you are now is a good thing to do every once in a while. Listen in as Nicole recounts an earlier life in Hollywood in the PR game, and one of the most valuable things she took away from it.¬†

  • Segment 2: Indy connections
    From Hollywood PR to Indiana chili and beer! Fast forward to hear how Nicole’s connection with Indiana City was born and the opportunities it’s opened for her while using her past experiences in the hospitality realm.¬†

  • Segment 3: Life and leadership in quarantine
    So many small businesses across the country have been devastatingly affected during this pandemic. What makes a team a good team?How has Indiana City adapted to Covid-19? What are the plans for reopening. Find out here! 

  • Segment 4: A frothy future
    The future in our current state of affairs really comes down to perspective. Slide here to hear what can we collectively hope for from Indiana City in the coming months. What is Nicole looking forward to and how is she maintaining positivity?


Ant Blair  0:00 

Hey what’s up ladies and gents This is your man Ant and welcome to The Mo Head Y’all Show where we have heady conversations over hard poured beer. Today on the show, we have Nicole Oesch director of sales at Indiana City Brewing Company. Everyone please help me welcome Nicole. Hey, so good to have you on the show. Long time no hear see or anything?


Nicole Oesch  0:47 

I know strange.


Ant Blair  0:50 

Strange Days to say the least girl. Are you kidding me right now? How are you holding up these days in the midst of a global pandemic?


Nicole Oesch  1:01 

We’re doing all right. We’re hanging in there. It’s amazing how the brain adapts and how we adapt to the pandemic being the new normal and figuring out what each day looks like now.


Ant Blair  1:14 

Yeah, now, you and your husband and your dog are all sheltered in place, right?


Nicole Oesch  1:20 

We are we are.


Ant Blair  1:23 

Oh boy.


Nicole Oesch  1:25 

Um, they’re going crazy. Oh. So they’re running around here and having the time of their lives as we’re home every day.


Ant Blair  1:34 

Oh, Wow. What kind of dogs are they?


Nicole Oesch  1:39 

Frankie is a pit and then Dexter is like a pit lab mix


Ant Blair  1:45 

nice nice. Now what? How old are they?


Nicole Oesch  1:49 

They are about eight or nine. There are a couple of rescues.


Ant Blair  1:53 

Oh, nice. Nice. What made you think about going for the rescue dog Route as opposed to some people say, Well I have to have a dog and it has to be pedigreed and it has to come from this bloodline and blah, blah, blah,


Nicole Oesch  2:08 

you know, many animals out in shelters and you know, I’ve been a volunteer for a number of years previously.


Ant Blair  2:41 

Tell me tell me about you said you volunteer. Tell me about that. How did you get involved with volunteering at animal shelters?


Nicole Oesch  2:48 

I’ve always been a big animal lover and you can go you know, it’s like animal care and control and you can watch walk dogs that are there. You know, the more that they are in their kennels that you get to practice They can show, you know, weird behaviors that maybe aren’t their true characters or because they’re stressed or they’re not, you know, getting exercise. So it’s just fun to play with the puppy. I was like, I wish I could say I still do it. I still haven’t. haven’t done it in a while, but she did get back to it.


Ant Blair  3:18 

Okay, now, how long ago was that?


Nicole Oesch  3:21 

Man? I’ve probably been like five years. It’s not anything but I’ve had a while.


Ant Blair  3:31 

Okay, right on. Well, going back jumping into Time Machine jumping back into DeLorean tell ya, right. Tell us about growing up. What was your high school years like, what are your college years like, tell us that part of your life?


Nicole Oesch  3:49 

Well, I’m from Northern Illinois. I went to I went to high school in a town called Woodstock, Illinois. So pretty close to Wisconsin. And get a little bit of everything in high school. Yeah.


Ant Blair  4:14 

Really your class president? Tell me about that. How was that experience?


Nicole Oesch  4:23 

I’m pretty sure it was what everyone was doing in high school then of just you know, how many things can you put on a college application? That was good. It was a good time. It was fun. So that’s always cool. Yeah, in college. I went to Purdue. I studied PR so communications focused on PR and then I also studied creative writing. I figured, you know, maybe a PR degree with getting a job in the creative writing goes with that. It was also just what I like to do so So we’ve had a little bit of forethought when I mean, I guess


Ant Blair  5:03 

right on till you there’s something that has some foresight back at the age of 18. Let me say, you said you put you said you played sports now what sports Did you play in high school?


Nicole Oesch  5:17 

I was a soccer player and


Ant Blair  5:21 

nice were you any good?


Nicole Oesch  5:24 

All right. I was gonna say it ended in high school but it was good.  No collegiate.


Ant Blair  5:38 

Right?  What position Did you play in soccer when you played soccer


Nicole Oesch  5:43 

as a defensive player. And then a point guard in basketball.


Ant Blair  5:49 

Okay, playing the point. Did you have some handles was you like crossing folks? Oh, what’s up?


Nicole Oesch  5:56 

Don’t give me that much credit. Absolutely not. I’m ready, dude. I just went with you. The position they give you when you’re like, less than five, five.


Ant Blair  6:08 

That’s funny. Do you keep track of Do you keep track of basketball or soccer now do you watch it on TV at all? Or check out any NBA WNBA games seeing as though we have a team in Indianapolis.


Nicole Oesch  6:21 

I’m sadly not a good supporter of our local sports. I’ll be better when you come back.


Ant Blair  6:31 

really when sports comes back that is a thingthat is a thing right now. How did you do?  how did you get started with creative writing? Was that something you were already always pulled towards that whole word smithing and word playing idea?


Nicole Oesch  6:49 

Yeah, absolutely. Even when I was, you know, younger grade school, and always like in the like to write fiction and poetry. So creative writing it pretty was a really cool way to just kind of final that was really, really great program. Some of my favorite professors are far from that program so I’m not really doing a lot with it in my career now though.


Ant Blair  7:20 

Yeah, right. I agree with you, Nicole, some of my most memorable experiences in college, and instructors that I remember now in my life are some of my creative writing teachers. Matter of fact, my Martha HAMP. I she she was my creative writing teacher, one of my creative writing, writing teachers in college, and she was the one who actually steered me down the road of advertising and marketing. She literally changed my life and I’ll never forget her so I can relate to that. Favorite instructor being in the creative writing Just so much passion and, and just good energy comes from those instructors I think. Oh, yeah. Now when you you did you graduate from Purdue with your with a with a degree in public relations? Communication degree, and then that?


Nicole Oesch  8:21 

Yep. And then the my creative writing degree as well.


Ant Blair  8:25 

Okay. Okay. And then from that period of time you went to Purdue and then you landed in, in a career right out of college or did you kind of say, I’m done with college? Now? Let me take a little break, or did you go right into the workforce, so to speak? Yeah.


Nicole Oesch  8:49 

I Well, what’s funny is I am one of those people that graduated in the spring of 2008, which was the last major economic crisis. So graduating It was challenging to try and find a job right away but I actually packed up the car and moved out to Southern California with a boyfriend at the time and live there and lived in Huntington Beach for a couple of years why? gotta follow the odd jobs just to avoid living there but I was in SAP ABC today out in California. I was primarily interning in Hollywood. was trying to try to get that PR degree for me.


Ant Blair  9:41 

Tell me about that. What was life like? In the big Hollywood stars and big heels and carrying on what was that like? Like?


Nicole Oesch  9:53 

I it was definitely a trip. I work for a I was interning for it. public relations firm that was called much in house car. And it was really interesting because the time that I was there was right when, like, tween actors like that was becoming a thing and like a demographic. So, you know, we worked with a lot of Disney kids, the agents that I work with, but it was kind of funny because, you know, we didn’t it was like, we didn’t have the stars show as our as our clients, but it was like the best friends. So you have like, yeah, Hannah Montana wasn’t our clients, like you know, her boyfriend and your best friend on the show and all that. Support. Yeah, it was wild. Red Carpet are wild and you just pretty much walk with a sign with someone’s name on it and pause every few feet and take a bunch of pictures and try to keep these you know 13 Like 10 to 14 year olds from doing anything really stupid in front of the cameras.


Ant Blair  11:06 

Wow, that was your life


Nicole Oesch  11:09 

as a babysitter for sure.


Ant Blair  11:13 

That’s crazy. What was one of the most memorable experiences on the on the carpet or in the ad work or just being in California large?


Nicole Oesch  11:28 

I think really, the craziest part for me was going to, you know, the premiers or some of the parties and whenever we’re in weird, funniest memories, I guess now funny looking back on it was having one of our clients who again, he was like, I don’t know, like 14 at the time, and he pitches I’m like walking the red carpet with an Arizona iced tea can and we had to like have a standoff. So is he wanting to become like a spokesperson for Then I was like, No, dude, you can’t walk with that because you’re not a spokesperson for them right now. We just agreed to put the can down and step away from it It was like a very long fight over something so trivial please give me the damn can and go walk your ass down the carpet. Like, come on. Yeah, It was it was great look into PR. I know that’s just like one small aspect of PR. But yeah, it was a good learning experience and I promptly got out of PR after. Then I was in California for about two years. And I moved to Indiana, Indianapolis. Again, my significant others the time was from here. So we moved here and that was Funny story, March 16, the day everything shut down this year was actually my 10 year anniversary of moving to Indiana so


Ant Blair  13:09 

Wow. Wow. Well hey, we’ll talk about a memorable 10 year anniversary. We never forget this.


Nicole Oesch  13:22 

 No kidding.


Ant Blair  13:25 

Wow. Let me ask you this when you look back on your time and all of that, California and traveling around and this life lessons and early career lessons was what the one lesson that you’ve learned then that you apply now


Nicole Oesch  13:51 

buy good shoes. I first moved to Indiana, a friend got me into a banquet server or you know, hooked me up with a job as a banquet server at one of the hotels downtown. And you know, we would work like I mean, we would work triples when there’s major conventions in town your servers are there from like four o’clock in the morning sometimes till one o’clock, two saints, you know, the next day. It’s wild when you’re doing like breakfast, lunch and dinner for a major convention and I remembered it was a big wake up call for me. How is like, one morning we’re on our third day of, you know, doing breakfast shifts, and I’m talking to one of the older women that wasn’t serving they’re complaining like how do you do this every single day? What I can’t do this and she literally just looking and I came with one lens. That’s one one. And she’s like, Girl, you didn’t get good shoes and like stop complaining. Okay, you got it. Like I was thinking about that when you know, we’re Really hard and I get to work really hard and buy good shoes


Ant Blair  15:05 

there you go What’s your what’s your shoe preference of choice these days then


Nicole Oesch  15:13 

I’m thorough because they’re boots that I can also get covered in beer and then they just wipe right off. So those are my good shoes


Ant Blair  15:26 

what brand again


Nicole Oesch  15:29 

Sorel. definitely not that big. I don’t think like ladies boots.¬† And functional now in okay fashion and function.


Ant Blair  15:44 

That’s right. That’s right. That’s right. Oh my gosh. I love it. Now that we’ve gone through the early, Nicole. what’s what’s going on now? what’s getting you out of bed. These Days


Nicole Oesch  16:03 

well I mean we’re still you know the we all love you know the brewery that we work for Indiana city obviously everyone that works there you know really near and dear to our heart. I think a lot of that is shown in the fact that having a head Brewer Nick, he’s been there from the opening and then I’ve been there it’ll be four years this summer. We just don’t have turnover like people people are there forever so we begin to see the day of you know, we’re still kind of volunteering a little bit each week just to keep beer going out to people keep things you know running smoothly as we can and adapting that way but you know, the guys are the guys are volunteering some time canning. You know, I’m volunteering some time and so is our sales rep. Andy, in the cab room. There’s something like that. Quintin carry out beer. So everyone’s kind of, you know, we’re all being safe and making sure we’re not exposing each other, you know, as much right to the virus, but it’s also really hard to tear away from that building.


Ant Blair  17:15 

Yeah, I feel that I feel that you said that you’ve been at Indiana city for four years. How did you get connected to Indiana city? You¬† moved here through a former relationship. You’re here in Indianapolis. What happened from the time you landed in Indianapolis to the time you connected with Indiana city.


Nicole Oesch  17:43 

So most of the time that I lived in Indy, I worked for Marriott or the hotel that I worked for,


Ant Blair  17:49 

oh, yeah. Yeah.


Nicole Oesch  17:52 

So I did, you know, banquets there and moved into some banquet management and then spent the end In my career there in the sales team and and then from there I actually started with a friend of mine we were starting a chili company. We have since abandoned this dream but


Ant Blair  18:15 

really I have to I have to stop you right there. Yeah, surely company you have to you have to tell me what’s up with that. We started a chili company…


Nicole Oesch  18:27 

a friend of mine. We started when we were starting a little catering. It must be just ended up being catering. Okay, bro chicks chili. And we actually would come to like Indiana city on Saturdays and we were doing like walking tacos, stuff like that. We did that for a summer and kind of met up with Henry always on already like Indiana city and the jury but that’s a neat young lady in charge. marketing to them at the time, Aaron and I kind of got to know the team. And it was my big I don’t know, eye opening moment. You know, I was working at that time I was briefly working in sales for a country club and I despised it. And it wasn’t for me and like I just wanted to really love what I was doing. So I quit the Country Club, was able to pick up like a couple of shifts a week at Indiana city. And then I was waitressing at a friend’s local restaurant, just to kind of you know, make ends meet until I can get into more of a more of a real Indiana city.


Ant Blair  19:50 

And that happened.


Nicole Oesch  19:54 

Yeah, it was awesome. I got to just, you know, the, the taproom manager that hired me at the time. She left man I think about six months or so maybe closer to like a year after I started. So I had the lucky opportunity to apply for the password manager position and kind of move up internally there. And that was awesome and then was able to apply some of my sales background in working with our wholesale team when that position became available. We previously had a couple of reps because we are a self distributed brewery it through reseller we’re not working with any leaders and so started 10 eating that skill set to work with our our sales reps. And then the event phase. I mean, I when I first came on, there actually wasn’t a door. Between the tap room and the bottling house it was actually a separate business at one point When when they left we got that space and she knocked a big hole in the wall. I’m not gonna lie it was a little rough the first couple of weddings I did there were we had like big industrial fans because there wasn’t air conditioning at for weddings, you know, in August in Indiana. So we put a lot of work into the space. And so that became my primary focus for a while was just selling, selling and servicing that space and continuing to improve it and then that kind of leant itself to a development of a sales director positions and by you know, kind of overseeing in some capacity all aspects of sales so I still manage staff, selling services on phase and then work with it kind of more of a support role for Andy our sales rep out there killing the game and pounding the pavement. I’m making sure that inventory and everyone’s going where they need to go.


Ant Blair  22:06 

Right? Well, that’s the thing, logistics and inventory, making sure people are supported. That’s very important. Yeah. How is it? How is it being more in more of a sales and management role? That’s a little bit of a far toss away from creative writing and public relations. I’m sure some of it, I’m sure you use a little bit of it. I’m thinking not a whole lot of it, though.


Nicole Oesch  22:37 

Yeah, I mean, as far as my time at Purdue, I definitely think college was essential for me to just develop very, you know, I don’t know how to say it, like just being able to be self reliable, you know, and so, growing up and striking out on your own, but as far as things that I learned But I apply on a daily basis you know, just about none of it most of it just comes from you know, work history of spending so much time in hospitality. I didn’t even really realize what kind of careers they could there couldn’t be in hotels until I met this network of people and I have the qualities kind of what I fell in love with. So that’s, that’s my favorite part of all of it is being in the tap room and seeing our regulars and you know, just bringing hospitality to people.


Ant Blair  23:38 

¬†Yeah, and I will say my experiences at Indiana city talk about freakin hospitality. hospitality. You guys really do a great job at that. I told you this story before I think when I had one of my homeboys come up from St. Louis, him and his wife they came up Yeah. came up and¬† went to Indiana city. He said, what are some places where we can go to? Well, we can hit up these places Indiana city was on the list. I remember walking in there and boy, it was rolled out the red carpet. He still talks about that experience from our hospitality and a beer perspective, too. He talked about the beer quality, and talked about how he felt welcome felt at home. And that’s a pretty big deal because St. Louis is a pretty big beer city and for someone who’s in that scene to come to Indiana, and say that I thought that was pretty telling.


Nicole Oesch  24:44 

Yeah, that’s awesome. I really appreciate hearing that. We’re really, really, really, really picky about who we hire for our team, you know, like pennies. I mean, we want everyone to be amazing. We want everyone to have a really great experience with our team members and we’re also some small business that it’s like a family so it really needs to be the total right fit for when we’re looking to bring someone new on to our team and I’ve been really proud about the people we’ve brought into the fold. I mean everyone’s amazing and again, I think it’s really telling that you know, people stick around most I think, yeah, the newest the newest person is Andy our sales rep but he’s been a regular since before I even started going to Indiana city. I think that’s pretty you know, when people stick around


Ant Blair  25:35 

Yeah, definitely. Definitely. With Is there anything that you’ve learned being in the hospitality field for as long as you have¬† what’s the lesson that you’ve picked up that stuck with you along the way in the hospitality lane.


Nicole Oesch  25:55 

being really genuine, make some really great connections. I mean, I love that pretty much anyone that walks through the door on a given day. I can I know what’s going on with like your kids or your pets or your and I think it’s really genuine connection. And I know a lot of fans from Indiana city you know have have amazing things to say about our staff and they come back in because we’ve become friends you know. It’s not just like an exchange anymore. Truly people that you’d be good on a friendship with in a relationship with


Ant Blair  26:35 

I can definitely see that that day when we came up having a pint when we came up the Monday when the governor decreed and just even. Yeah, so Monday, yes, the Monday when it all went down. I remember when we went up there, we paid you all the visit. Oh my god, the Monday that no one will ever forget. In Indiana anyway, that’s when it hit us. Wow,


Nicole Oesch  27:06 

I saw you. I saw you on my 10 year anniversary


Ant Blair  27:09 

¬†and there we go. Well, I guess I did Wish you happy anniversary.It was it was interesting to see the people who came in and out the door which it wasn’t very many that came in and out of the door when we were there. But how those people who came in and supported and how the, like you said you just know people the connection that you made, you know, you see people that you see on a regular basis, and that in the connectivity that can do so much. And for a person to a person with a person. I agree with you that whole I think you also do a good job. at Indiana city of being connected and connected to your regulars and remembering people, and remember in asking about, hey, what kind of styles Do you like, Oh, you want your normal this or that? is, like I said, it’s very obvious when a person walks in that they can pick that up and that has been talked about before.


Nicole Oesch  28:25 

I mean, that first week, I was like, like I cannot cannot handle how kind and generous everyone was being there’s a few times that we tried to be like, you guys, like, you’re gonna make me cry. I can cry and go back in the bathroom. I mean, people were just, I mean, they still are being amazing, but especially that first week, people were so I felt like genuinely worried for our team.


Ant Blair  28:52 



Nicole Oesch  28:53 

Yeah. Yeah, yes, absolutely.


Ant Blair  28:56 

Absolutely. Why not? Like I said, I know we were and I’ll tell you what, Nicole That whole weekend leading up to that Monday, because remember, we had a beer for good coming up that Thursday. Yeah, that whole weekend I’ve struggled mightily with man. Do we? Do we call it or do we keep going and of course the government or the government made that decision for us. But man, I remember struggling that weekend and reaching out to some other friends that we have in the industry and asking them how their day was going. And I didn’t even think at the time. St. Patrick’s Day, you know, it is every every brewery bar, the liquor store, whatever, they’re super busy on that weekend. Now, I remember reaching out to some of my friends and they were saying to me, we had seven people. The whole day type of thing on a Saturday on St. Patty’s Day weekend. Oh my gosh, man. They’ll go through all of that. And then Monday.


Nicole Oesch  30:04 

We have a really unique relationship to. That’s really great where we are able to serve craft beer at the St. Patrick’s Day Parade, downtown. Oh, that was really hard. Yeah, so that was just, it was kind of like when the blues were starting, because you know, last minute they had, we would be serving Garrett greening of the canal. And then at the praise the next day, we weed through Irish Hill, our Irish red, you know, in honor of our neighborhood has been referred to as Irish Hill, historically, but we also do it for the parade. And that was just such a bummer. When they had to make that call. And I know they really wait until you know, the last second to try and to try and pull it off. But if only we knew that that was happening,


Ant Blair  30:58 



Nicole Oesch  31:01 

Who knew


Ant Blair  31:02 

now we do.


Nicole Oesch  31:04 

Now we do mean going around with like, if you could time travel, and go back and even tell like, you know, on January 1 2020 yourself¬† what was about to happen? You’d be like,You’re crazy. You’re on drugs. That is not real. That’s not like facts.


Ant Blair  31:21 

That is the truth. Who would have thought in January? I tell you what, and here we are. Wow, I know. What was it like Nicole? What was it like for you? And folks at the brewery so far is getting disrupted after that Monday and we saw you and things went off the rails. Quick. What was it like? at Indiana city, the leadership team coming together and saying basically, what the fuck are we gonna do with this? You know how what what happened during that Tuesday, Wednesday. Thursday what what was going on at Indiana city?


Nicole Oesch  32:04 

Yeah, it was. Well, you know, we really snapped into working on plans quickly. I mean, that was great. Everyone just kind of came together and was like, how do we adapt to this? It was a lot of uncertainty trying to figure out is there a way that we can still keep you know, we ideally, we were going to try to keep our taproom staff on as long as we don’t want to keep everyone employed. But it was it took about two or three days to see that that unfortunately, really wouldn’t be sustainable.


Ant Blair  32:38 

That crazy one, two or three hours later, you you realized that was happening so fast, so fast.


Nicole Oesch  32:46 

Yeah. So it was Yeah, that week, we unfortunately had to furlough our team, you know, we have full plans, what everyone can come back to their usual shifts in their usual schedules. As soon as we Bring them on but we you know, had to furlough some people and then the next week yeah by honestly the next week we were all furloughed.


Ant Blair  33:06 

Yeah, yeah.


Nicole Oesch  33:09 

But it was it was really great. Again, everyone came together and made a great plan. You know, we’re doing a lot of volunteering because there’s still beer and paint, you know, it’s a living the living animal. Right. So,


Ant Blair  33:22 

what does that look like? You have to use state you have beer you have distro, you you have a pretty robust production capability there. Because you guys drop cans on a regular and bottles too. So when you say yeah, we have this beer and it’s alive and it has to be taken care of. Describe how bad experiences been because you’re not pouring it off the draft like you were free. You know, and you’re not putting it in cans or maybe you are like you were pre you know how How do you manage the inventory during this time?


Nicole Oesch  34:05 

Honestly, you know, Ryan and Nick with the production team have been so awesome. It’s more work for them. But they literally been, you know, beer that we had just tagged us that was ready to go out, you know, join wholesale accounts, we’ve kind of put put into your back into paint so that we can can it Oh, yeah. Having we bought our canning line at the end of last year, and I don’t know what we would have done. I don’t know, we couldn’t be open if we didn’t have that. I can’t imagine the struggles for any brewery that you know, maybe relies on mobile canning. So it’s such a popular thing. I just can’t struggle. It’s really saved us. So the guys have been awesome at adapting. We’re getting beers into you know, cans that we don’t typically can or the canning recently. So we also had just recently for The crowler machine which again has been a game changer, so we were really lucky that some of the capital improvements that we’ve made in the fourth quarter, third or fourth quarter last year have really just saved our asses honestly.


Ant Blair  35:18 

Talk About serendipity in fourth quarter of last year, what if you would have said, we’ll do that first quarter or second quarter next year, girl got that crowler machine?


Nicole Oesch  35:39 

¬†Like, maybe that was like, maybe a month. It’s a month before all this happened, and it was just as crazy. Some days we’re sending out like 70 or 80 right now, so it’s insane.


Ant Blair  35:53 

Wow. Well, they again, serendipity and good over there, too. Just just make the right move at the right time without even knowing you were making the right move. Right?


Nicole Oesch  36:07 

Absolutely, absolutely.


Ant Blair  36:09 

Wow. Well, along that same line along the lines of here we are now it sounds sounds like the sound like the economy is probably gonna get cranked back up sometime in May probably begin in May. What What does that look like for you all? I mean, I’m sure you are probably happy to hear that. What does what does the future look like in the age of staged? What do they call it a staged economic reopening?


Nicole Oesch  36:50 

Well, I think it’s really challenging that, you know, I know we get our daily updates and you know, I guess we’re getting as much information as we really can. To put tuition really is just changing every single day. But it’s hard to develop a plan, when you just have no clue what it will look like, you know, if we had some inkling into what maybe they were envisioning, even if it wasn’t for, you know, for sure, just some idea of what direction that might be heading in that would be helpful. You know, I understand why you can’t have that information quite yet. But it would help. We’re kind of Sure. Just making some educated guesses right now, the hard thing with the academy reopening for bars and restaurants is that regardless of what we are allowed or not allowed to do, people are scared a lot of people don’t even agree that we should be opening you know, in May, if that is true, and surely doesn’t matter if you’re open and people aren’t coming in. I mean, what what are you going to do? So, you know, we have some, some general ideas in place, whether it might be moving towards like a reservation system. Can you even imagine sitting at like our bar right now? It’s so weird. Like that guy, like freaks me out now to think of sitting at a hacking bar anywhere like so. like looking at the chat room in a completely different way. Again, we’re so fortunate that like, we have the bottling house. So we’ve talked about, you know, we have those tables and chairs that we can really space people out. So we have, you know, quite a few tentative plans, and we’re just waiting to get any sort of direction to see which one we can start moving forward and fleshing out a little further.


Ant Blair  38:39 

Sure. Yeah. Boy, that is going to be a thing I think about your tap room on a weekend is usually I couldn’t even imagine. Yeah, I mean, he’s like, shoulder to shoulder and I’m most tired and huh Whoo, girl. I’ll be interested to keep an eye out on social media to see what you all do. And as I said, it seems as though it seems as though things aren’t going to last so far as things being, quote unquote, shut down, I can’t see it lasting two if it even makes it to the end of May. And that’s as far as it’s gonna go. I’m thinking first or mid May is when things start, start opening up and I would not want to be a leader of brewery or a health club facility or, or a restaurant or a hotel. I would not want to be a leader in that in those industries right now. So many tough decisions to make.


Nicole Oesch  39:55 

Because every you know, it’s also a balancing act of like, yes, this is a business and my And we want to come back better than ever. But we also want everyone to feel safe, I guess and staff alike. So it’s a interesting time of gauging, you know.


Ant Blair  40:18 

Again, those are decisions that to be quite honest, I’m glad I don’t have to make. Those are some Those are some big decisions. What are what are some things that are in your future Nicole, things that you want to accomplish? personally or professionally? What What do you have on the horizon?


Nicole Oesch  40:43 

Well, it’s very interesting. I think it was a little bit different before all this. Previously, the events basis it’s really been an amazing experience to see just grow and evolve and develop and that’s been a lot of myself. As you know, we were had all of our Saturdays booked for the last month of the year by I mean by like last summer. So it was it’s been really exciting and we were really focused in 2021. And it was different now what’s been really great is, you know, couples that had weddings scheduled with us, everyone’s just working together really well to like get, you know, get new dates, get everybody all lined up. So that pretty much it just feels like you know, anything that was happening in 2020 will now be 2021. So it’s a lot of, you know, time trying to be sensitive to everyone’s schedules and what works for them and kind of like a big a big puzzle that to get all the pieces together and see how we can take care of everybody but you know, knock on wood so far, it’s been really awesome. And everyone’s been really great work with Bert in general. It’s fun. keep seeing Indiana city get out there. Elise joined our team about a year ago as our marketing specialist and it’s really the first first time you know, we would be turning or we are turning seven at the end of May. Yeah, and it’s really the first time we’ve had someone full time dedicated to just doing like marketing and advertising and social media and all that good stuff and made a huge difference.


Ant Blair  42:31 

She’s on there, she’s on it.


Nicole Oesch  42:33 

Yeah. She’s amazing. She’s super organized. She’s, she’s just fantastic and an awesome addition to our team. But I’m really excited to see what you know. I’ve seen a lot of growth that I think we can pretty directly attribute to her getting the word out about us over the last night it’s really, really excited to see what you know, it’s not just one year looks like like, a couple of years look like with you know a marketing position seller. Seeing where I can really go is pretty exciting.


Ant Blair  43:02 

Sure now is now the she do you do you to work pretty closely together?


Nicole Oesch  43:10 

Yeah, we work super closely. And she does a lot of like designing any of the posters or like collateral that you’ll see all around the taproom. And then we took a lot of events that in the bottling house that aren’t necessarily private events, but you know, we were doing like a fitness class or bingo, or we had a cooking class that was taken in there. And she’s just super awesome about coordinating with representatives of those other organizations to make sure that she has everything she needs to, you know, properly promote the events, while also making sure that you know, they’re doing their part as well. She’s just really great at managing that relationship and, and getting the word out.


Ant Blair  43:54 

Sure, yeah. Like I said, I am a follower of Indiana city. In all of its outbound communication, and I can say she is on top of her game, she is definitely putting out the content and putting out the nice looking photos and the captions and the marketing material and the flyers and she does a good job.


Nicole Oesch  44:19 

She does a really good job. killing it.


Ant Blair  44:22 

Yeah, killing it. Nicole, as we get to the tail end of the show, I want to ask you, is there Is there a final thought that you want to leave us with? You know, like an inspirational quote or some nugget of wisdom or some funny what whatever. Is there anything that you want to leave us with as we come to the close?


Nicole Oesch  44:51 

Yeah, Please keep supporting local. Everybody has been so amazing buying gear we’re delivering now. Like I said, 50 miles away. And if you’re outside of that, I mean coordinating just through my email like some other areas of town, just keep supporting local, I mean, small businesses, we all know that we need to now more than ever. So just however you however you can, and people have been so generous with us, and then that in turn allows us to be generous to you know, going out and taking care of other small businesses. So it’s all it’s all related. So just keep supporting your local guys.


Ant Blair  45:31 

Yeah, word. word. I think we can. We can support local business. And actually, Kurtis Cummings over switchyard he said pretty much the same. He said pretty much the same thing. And it was so it was talk about perfect timing, his little daughter was at the brewery and she woke up towards the end of our conversation and she was on daddy and he’s like, go get your Play Doh and she runs it go get his playdough and he said, this is why supporting local business is important because we’re all family, you know everybody in our community, busy corporate, or private or personal however way you look at it, we’re all we’re all citizens in the community. And by supporting local businesses, your is can be it can be like you’re actually supporting family. And I said, Man, you’re absolutely right. Because of you when some of our other friends I consider you maybe not family but their family for sure.


Nicole Oesch  46:45 

No, absolutely. Yeah. And we’re seeing that too. I mean, people are people are reaching out and checking on us, you know, through Facebook or email, you know, shooting us messages saying like, Hey, we stopped by hoping to see you when we picked up our beer like It’s not like anything I’ve ever experienced in a job before this level of connectedness and I think just theIndiana City team specifically is just super close.


Ant Blair  47:11 

Yeah, it really is. Nicole, how can people find you online and offline?


Nicole Oesch  47:18 

So in the shop.indianacitybeer.com our website and is super robust, like it’s never been before so you can order beer there for pickup or delivery. It is required to order online even if you aren picking up so just something to keep in mind but we can get you all sorts of delightful beer. And then I’m Nicole@indianacitybeer.com if anybody needs anything, feel free to reach out.


Ant Blair  47:48 

Right on. Thank you so much for that. Nicole I of course enjoyed this conversation. I’ve been looking forward to it. Like I said I had bumped into you since That, that that bad Monday. So it’s just good to connect with you and know that you’re doing okay and know that everyone at the brewery is sounds like they’re doing okay. Yeah, that’s important. And again, just thank you for taking the time to sit and have a conversation with me today.


Nicole Oesch  48:27 

Well, thanks so much for sticking with me. I was super excited. And yeah, it’s been awesome to catch up with you. And I just really look forward to the day when we can do this in person whenever that might be.


Ant Blair  48:38 

¬†Oh, I know. I’ve been telling people we’re going to party like its the end of prohibition thing.


Nicole Oesch  48:45 

We have that on our wall in our tap room, you know, about when the Home Brewing Company had to close due to prohibition and then you know, the day will dawn again when personal liberty will be a citizen’s right and it’s just Feels very eerie and a little bit a little too close to home but we’ll come out of it.


Ant Blair  49:04 

That’s right. We will we’ll come out of it. Awesome.


Heaven Brainz

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