Tom Carpenter of 2Toms Brewing Company

Ant Blair 

Oh man, God Damn, it’s good to see you man.

 

Tom Carpenter

Good to see you. You got a big old beard behind you look at that.

 

Ant Blair 

A wallpaper I scooped up from the internet. Yeah, you know you can do that with zoom. You can throw the virtual background.

 

Tom Carpenter

Oh yeah,that’s what it is and Okay. Oh my gosh.

 

Mine’s the two I’m actually in the brewery right now. So

 

Ant Blair 

Wow. Yeah, I would think you that you are.

 

Are you open? Are you like 50%?

 

Tom Carpenter

We open officially tomorrow we’ll open so technically we could be open right now being we have food. But we just have right to go sales. Everything else was going really well. We decided to kind of hold off. So then, I guess technically today we could open but we’re officially open to the taproom and then we built kind of a patio up front. And that all opens tomorrow at noon.

 

Ant Blair 

Do you have you a beer in hand? I do man.

 

Tom Carpenter

I don’t know if you heard about this. So it’s a blueberry ice mouse scoop. So it’s like what you that are key lime pie and are probably are Neapolitan.

 

Ant Blair 

Was fire.

 

Tom Carpenter

Yeah, this is a blueberry as that ice fruit, and then marshmallow and vanilla and all in a nice little purple ish kind of 4% or and that’s kind of the base key line.

 

Ant Blair 

I’m still in Michigan. So I don’t have much access to Indiana beer but my man Trent he bought me this. This three floyds it’s called center square. It’s a ale with peach juice and natural flavors and Brettanomyces.

 

Tom Carpenter

Yeah, yeah, some pretty good complex sours, you know?

 

Ant Blair 

Yeah, I like those. I like the wild stuff.

 

Tom Carpenter

We just we’ve come out with several kind of barrel aged nice right and mixed fermentation other things really good.

 

Ant Blair 

You can smell the Brettanomyces, man. Yeah, I wish we could do a scratch and sniff.

 

Tom Carpenter

Exactly an air portal or something blows some of that fragrance your way.

 

Ant Blair 

Hey cheers, man. Good to see you.

 

Super bready you see all of the freakin all of the carbonation in there and the beading and everything and the head and boy. Funky peaches funky peaches super light, crisp, refreshing.

 

I can dig it. I can dig it.

 

Ant Blair 

It’s an accomplishment to be in business two years when the industry at large has been on a little bit of a downward trend although in Indiana a little different. But being a business two years, the governor says We’re shutting her down. I mean, as a new business owner, new small business owner What was that like when that news dropped on you?

 

Tom Carpenter

You know it we started getting the hints you know, like with neighboring states, you know, especially governor of Ohio Governor of Illinois, so kind of writing was on the wall. You know, within the industry, some of the other local breweries, we all started chatting some restaurants with, you know, everybody in their head thought it was gonna be two weeks in my gut, you know, I was like, this thing’s gonna last longer. So, immediately just went into kind of, Okay, what can we do, and shifted to complete to go model, I reached out to craft seller, so they had been on me, that’s an app that mainly for like, you know, can releases beer releases. They’ve been on us for a long time. There’s like, you know, your beard would do great on this app. You know, you guys are doing some cool stuff styles. So after turning them down for like, you know, they’ve been on me about a good year, I reached out and had like, a two hour call with the guy and it’s like, you know, can I do this? Can I do this? Can I do this and we kind of took That app and hijacked into being an online store. So we were doing crawlers to go, we’re doing candy or to go, but then we even our food provider, we popped up all his barbecue and everything like that now he’s doing barbecue to go. And you know that first week, we tried to still do kind of, you know, come in and you know, we punch it in, but then we shifted completely over to that app. It made it to where we didn’t deal with money, credit cards, other things like that. So it kept everybody safe. And surprisingly, I mean, sales were pretty good. And then throughout April, you know, going forward, I just shifted over to just what were the most exciting beers I could make. And you know, just just the the old kind of competitive side of me arrays and triathlons. I was going to like, I was like, I’m not gonna let this thing beat me. So it’s like, free on a I felt as a competition of, not against others. breweries but like what could I do to just stay interesting, relevant so we we brought out crazy amounts of hazy IPAs sours other things to where, surprisingly, some of our beers were selling out in less than 24 hours. That surprised me all cans and it was just I was a, it was eye opening of, you know, shifting over to just, you know, a different style and just focus on the stuff that would get people willing to kind of make the trek out to pick up some gear. And surprisingly, sales, you know, we didn’t have it we had a dip in food sales. But But beer sales were right on par with you know, we were having a record first quarter, and we’re kind of right in line with that. So

 

Ant Blair 

no shit, Tom. Yeah, man. Seriously that that makes me happy to hear that. your thought process was it wasn’t you necessarily against other breweries. It was you against Covid?

 

Tom Carpenter

It was Yeah.

 

I was, you know, and, you know, nothing to discount, you know, it’s a serious pandemic that’s going on. But, you know, you can still, you know, how do you stay relevant? How do you pivot your business, we were lucky that we purchased an upgraded to another us canon machine about nice November last year, got it up and running and got it up and running in January, but, again, just shifted everything into kind of what can we produce and do that? And yeah, I mean, it’s, it was just a focus shift of you know, and we marketed you know, we were, we’re doing canned drops every week. And then I had that app to Vork and reaching out to us, so we were doing a ton of sales there. So you know, I saw stuff actually, they did. I think bird law or hypersonic Daydream was dropped in Michigan. On that tug of war app and it’s sold out, like, you know, like a day or two and we had a pallet of beer up to two more.

 

Ant Blair 

No kidding out. See that? I did not know. Yeah, yeah. So.

 

Tom Carpenter

So that helps kind of, you know, a balance of things that we were able to kind of stay kind of stay afloat, keep going. I instantly looked at, you know, loan deferment, what what other options we we applied for the PPP loan, so we never laid off any employees. I mean, we shifted to where, you know, they were helping clean we were doing other things, but, and then I even that craft cellar app I push them can be in it was just a to go thing or For I say, can you add tips to it? And they’re like, yeah, we can tweak so I got them to add tips to that platform to where, you know, you know, where, you know, a lot of our employees especially taproom, you know, rely on those tips because, you know, right kind of coming in so, actually the tips were pretty pretty good even for to go beers. So that people were generous. So

 

Ant Blair 

have you seen that from the from the craft beer community, other folks that I’ve talked to, they said, Man, even in the midst of this whole COVID thing, the craft beer community still showing up still supporting, doing whatever they can, some responsibly some irresponsibly, still supporting the brands that they love it. Did you see that up there?

 

Tom Carpenter

we did quite a bit. You know, several of the folks that would come into the tap room, they still came in the tap room to pick up there every day that we were open to get food and other things. So yeah, so a lot of support, but then also, with the amount of cans we’re pushing out we a lot of new people too. So they’re over some some new fans that you know, unfortunately, while while others had to shut down and stuff they were still looking for something local And as a fort wayne as a whole with restaurants and other thing, we started kind of this online kind of Facebook site called Wayne. So number two, go Fw. And that became kind of, you know, within a week and went from like 2000 subscribers, I think they’re well over 200,000 now of, you know, you know, we’re supporting, you know, who, who’s, who’s hurting out there, you know, restaurant wise or other things like that. Show them some love or a way to you could post up your specials of the week and other things like that. So

 

Ant Blair 

right on in, you said, Did your opening up and what does that look like? Are you 50% you know, how you gonna go about the whole distancing thing? What does that look like?

 

Tom Carpenter

You know, we’re blessed with a very big spacious taproom and we already our tables were already kind of mapped out like that. We started building out or spacing out the taproom to be 50% we were planning on, I think it was May 12. We could have opened up as as a brewery that serves food under the restaurant license. But they were going to make us shut down our bar even for ordering. So if you’ve ever been at our brewery, we have a bar but there’s no seating at it. It’s just more of a counter that you go up to the taps or behind it, but you order there, you we hand you your beer, and then you go sit down. x sighs interpreted that you couldn’t even order there. Oh, we’re gonna force us to do tableside service as though we are a restaurant, which we would have to add, you know, two people per shift probably to make that happen. We were in my mind added more kind of contact opportunities and other things, changes our model completely. You know, I wanted to respect employees kind of you know, and give us Long time as we need to kind of bit get back to, I guess a bit bit of a normal and a bit of a curve before we kind of do things. So even though we could open up 75, we’re, we’re still probably just under 50. And then we built a new patio and have taken up three parking spaces out front. So it gives people a big space out there that they could be outside or inside and just naturally kind of space and so we have the most that you could sit is like a table of six. But everything’s at least six foot if not 10 foot apart. And, and we’re lucky just that the taproom has been space like that where there’s a lot of places, you know, even in town that you’re right on top of each other and 50 percents, not even, you know, worth opening sometimes.

 

Ant Blair 

Yeah, I wondered about that. Two people open it up and 50% saying well, geez, you know, it’s 50% gonna cut it. I mean, you You’re gonna have to be flipping seats like crazy in some places, because that 50% just doesn’t work in that model. Yeah, if

 

Tom Carpenter

you’re reliant on food and other things, yeah. And so, I think, you know, we’re still on a schedule that release can so kind of the go is still gonna be there. But, you know, I’m, I don’t know, it’d be interesting to see kind of what this weekend’s like or this, this coming week, there’s still going to be a lot of people that you know, are, are scared to kind of come out and probably belay home and stuff like that. And there’s others that are stir crazy. And they’ve been I mean, since early May, when you open it up, you know, when I need to sit down in the tap room and stuff. So we’re looking at it just you know, what’s the responsible way to do it all and still have a ton of ego beer for those that just want to pop in and pop out. And, you know, we’ll see. We’ll get we’ll get to the other side of this for sure.

 

Ant Blair 

Hell yeah, we will, knowing you how I know you, I figured you were going to be okay. I talked to some people when all this was ramping up, and we were debating who’s going to still be around who’s gonna fall to the wayside. We had this debate and you’re one of them. I said, Tom, and he’ll, he’ll make it to the other side. But it sounds like you’re being responsible and conscientious of your patrons, being being willing to accommodate the ones who are stir crazy, but still also accommodate the people who might still be a little concerned about getting out and about and getting close to people that they are not their family and not their friends.

 

Tom Carpenter

Right. Right. So so we’re still going to have that to go we’re gonna still post things to craft cellar to kind of make it easy. Even actually, in the taproom. we’ve shifted over to the arrived app. So you if you’re within 10 miles of the brewery, you could start a tab Okay, and then you could close that tab. So you don’t even, I mean, obviously, you know, we’re going to present you with glasses of beer and stuff, but you don’t have to exchange your credit card and other things. So the nice thing is that that was built for, you know, let’s say a place is busy, and you’re Uber’s ready to go, and you got to get out of there, but you see a line to go check out and it’s 10 people deep. This allows you to sign leave your tip, and then you’re on your way. So again, another way to just use technology to kind of make people you know, at ease, but it’s also you know, efficiency things, you know, absolutely.

 

Ant Blair 

Absolutely. Do you do Touch list Do you do Apple Pay stuff like that at your spot.

 

 

 

 

Tom Carpenter

We don’t have Apple Pay at the at this time, but this arrived app was kind of the closest thing to that. So between that and craft cellar, literally you could have your credit card information, other things, you choose what you buy, and then and it’s all contactless that way. I Found, especially the craft cellar.

 

I think it makes it easy for people. They get a post that hey, Tom, Tom’s releasing this beer. Well, I want 123 of those. And unfortunately, probably don’t, you don’t have to physically get out your credit card. So I think sales are much easier, you know, through an app like that, which can be dangerous, you know, but, but it makes it so many people love it. I mean, compared to carts and other things that, you know, I’ve heard complaints of, you know, other breweries out there where, you know, they’re trying to load up their cart and they go to buy, and then it’s all sold out. So this allows them to just quickly pick what they want, and exit to where we don’t have this big release day with long lines anymore. You could come in over the next two weeks and just pick up your beer. And it’s ready and waiting for you.

 

Ant Blair 

What were your thoughts? When all of the protests started to happen, so we go, we, we we dropped into 2020 with COVID. And then we go into the second quarter. He can protest man. I mean, World Wide man worldwide. I don’t know what it was like, I don’t know what it was like in Fort Wayne. I’m here in the Detroit area. I mean, I was a in the epicenter of Coronavirus and be Yeah, there might have been a little bit of unrest in Detroit. I’ve seen so much in 2020 time I’m about ready to go to sleep for a month. Wake up in like July or August you know, in try 2020 all over. Crazy. Yeah. What was it like for you? And what was most for Wayne? Like, you know, what was your first thoughts when all of this started to come to a head?

 

Tom Carpenter

Yeah, I mean, first and foremost, and they want Once again, I think, you know, just sad in that first of what happened in Minnesota, I mean, you know, continually seeing how can this How can this continually happen, so understood, understood people wanting to, to, you know, step up and protest. And, you know, Fort Wayne was right there like early on, I think it was that day that Friday. And my wife and I had went out to eat near downtown area, and, and saw things kind of gather and drove by and stuff. And then we were waiting. And we saw kind of a live feed. And that’s when traffic started getting a little tight and people started jumping up, decided to jump up on some trucks, like a semi truck, really. And then we started seeing cop cars zipping by and I was just like, Oh, my God. I said, so started praying a bit because I was just worried. You know, I hope this doesn’t escalate to where, you know, you know, people get hurt. Right. And it you know, it, it shifted to where a lot of the people that were protesting I think, you know, many moved on. But you know, some younger kids came out.

 

I talked to a lot of our employees, I think it was a time that you know, people need to listen and understand, okay, what are we what are we, you know, what, what’s going on here? there were protests, then Saturday, that was escalated again, and then Sunday was a bit better.

 

Tom Carpenter

I was sad and but at the same time, kind of, you know, realizing that we need to kind of take a step back and start listening and understanding things and, you know, each as individuals kind of check in ourselves and and understanding kind of what’s going on here Growing up, you know, I grew up on and kind of rough side of town outside of Chicago and and is that right town? Where are the Chicago? Oh, just outside kind of near Naperville, Aurora, Illinois? Oh yeah, yes I there. Yeah. You know, my my grade school my brother and I were the only white kids in the school it was mainly Hispanic. And I had a lot of Hispanic black friends and other things kind of growing up. So I grew around to kind of a culture where I understood people and we just, you know, respected one another. But you know, even even being within that, you know, this, these past weeks kind of just realized how, even though I was able to kind of work hard and get through that I didn’t have the obstacles and in my way I didn’t have, you know, officers pulling pulling me over just because of the color of my skin and other things and a couple years ago My cousin her husband, he’s a doctor, mind you, he was home with his daughter. He was racially profiled. He’s a black man and they thought and

 

Ant Blair 

He’s a doctor? Okay?

 

Tom Carpenter

Not doctor in the medical sense, but you know, it works vhdx directory works with socially needy, you know, actually place that my mom’s worked quite a bit just helping homeless and other things And anyway, somebody was in they thought somebody was in that neighborhood. They had him, you know, sprawled out…

 

Ant Blair 

are you kidding me Tom

 

Tom Carpenter

With his daughter home, his wife was at work. And here they figured out you know, it was all a mistake but never apologize.

 

Ant Blair

But never, never and never.

 

Tom Carpenter

I remember him at my house studying and other things down in paedo doesn’t

 

Ant Blair 

Because he looked at does he look like a threat? Does he look like? Does he? Does he work around me? Does he look like he is going to be a violent offender of in any way? Not at all. Not at all. No, he’s just, he just has a darker skin color.

 

Tom Carpenter

It occasionally wears a Bruce Lee t shirt, because he’s very into martial arts and stuff like that. But goodness, no, I you know, but you know,

 

 

realizing that, you know, researching things and, you know, you realize if, if yourself, you may not be prejudiced, but you gotta you gotta step back and realize that, that society and the systems and everything is great, and that, you know, I think so many white people want to take a step back and say,

you know, I don’t feel that way. But you need to look at the system.

 

Ant Blair 

That’s exactly right Tom. Exactly. Right.

 

Tom Carpenter

Many, you know, there’s a brotherhood in the police that protects people too much big time. There. There’s, there’s systems in place that, you know, rather than thinking of somebody just, you know, what are they doing? They’re instantly either guilty or instantly thought of it that they could be criminal like. So it’s, it’s, it’s in the system and so so many people want to defend individual people in their thoughts, but you need to kind of take a step back and what have we built as a society and what gives rise to correct within?

 

Ant Blair 

So, man, well said, Well said,

 

 

Tom Carpenter

But actually, just this week, I watched a documentary on Netflix It was called 13th.

 

Ant Blair 

Oh, yeah, that’s a good one. Yeah. Good for you, Tom.

 

Tom Carpenter

Just opening your eyes to how we’ve criminalized a group of people. And, again, you think automatically the worst Then you have a police system that’s been built up around that. No to exactly and no shifting of how slavery into incarceration and slavery within, you know, that’s it’s really eye opening when you see the amount.

 

Ant Blair 

It’s been a minute since I watched it. I watched it twice. I watched it myself wife and my son actually three times watching with by myself with my son, and my son and my dad. It’ll be interesting to see how things play out in the next six months, a year, 18 months, in the midst of all of this.

 

Tom Carpenter

Yeah, I mean, it’s never a good time to happen, but I think you know, with COVID and everybody is the great pause in life. You know, so many people at home so many people maybe not working are the things. I think, you know, the reaction that you’ve gotten in so many people maybe awaken to it, you know, everybody had a chance to let it sink in, versus if it’s just a quick headline of, you know, so, you know, the protests and other things. You’d have pockets of it. I think you were you had it all the way, you know, across the world. One, I mean, you know, enough’s enough. I mean, went, you know, but at the same time, we’ve been self-reflecting a lot during these months at home and looking at business, what’s important in life, I mean, people in town, so I see, you know, maybe, hopefully, hopefully, it’s a great awakening. And also to, you know, I see all of this as I keep thinking of it, like a crucible of, you know, how do we actually come out of all of this stuff there’s not something else

 

Ant Blair 

Things come in threes, right? Johnson three felt like Oh shit, let’s go to beat number three.

 

Part of the reason why I reached out was I on social media like everybody else and I saw that you were on that on that whether it’s SOS collab and I said, and I said, Okay, Tom on the weather, so collab and I really wasn’t sure how the whole collab thing worked and I dug into it a little bit. For those who don’t know, talk a little bit about that, whether souls the beer collab what it’s all about, and then why did you even decide to jump on it and get involved?

 

Tom Carpenter

Yeah, I think, you know, for weather souls, you know, there’s a great video, anybody watching them in follow them and grape brewery out of San Antonio here looking for something to do.

 

Ant Blair 

African American owned.

 

Tom Carpenter

African American owned and just you know troubled by everything going on. I think they borrowed a bit from what other half did with all together all together you know how you know so many could you know collaborate with a fun recipe and but make it your own raise money and then have that money go back into your community in some way you know all together was for you know the service industry that was hurting during kind of things shut down hurt open and stuff. Yeah, hurt, you know, through us being tagged actually by my microphone. Can I reached out or kind of tagged all right on. We got involved with all together. You know, again on social media, I follow Jester King, one of my favorite breweries, kind of in Texas, I mean, talk about funky sour stuff.

 

Ant Blair 

They bring the funk boy.

 

Tom Carpenter

Jester, from there just he had posted something. We saw that With this black is beautiful weather souls kind of IPA collaboration I reached out to them right away it’s like hey I’m in and they they made just started kind of seeing a brewers be interested and we were you know

 

Ant Blair 

why would did you get in Why did you get in Tom you said I’m in what what made you get in

 

 

so you know one scene everything kind of going on and you know to realizing that we can’t just you know I guess you could protest and you could do it but you know we need to kind of be involved with change so I wanted to have beer be a vehicle for conversation I mean, tap room’s been about that from day one, you know, TVs and other things and in today’s day and age, we need to have conversation over beer. Good for you, man public house, to to amend it to bring in an awareness and and use the I guess the vehicle we know how and beer to raise some money and reached out actually and had a good conversation with a local group that’s actually been doing what the country is, in many cities are looking to do. We have a group called Fort Wayne united, where churches, police officers, and actually the mayor’s office all kind of come together to have deep conversation. You know, about you know, what’s happening with with black youth and profiling, but you know, the full game. So all of our money’s going to go to that organization, but beyond that, you know, want to see how we can be involved or how, you know, we could bring our customers or patrons into awareness of what they’re doing here locally, and how we could all be involved in kind of some change. Yet just felt we can’t just sit back, you know, you got to be active. And if you’re a small business and a community, I actually if you’re any business, you have a responsibility, you know, to step up when you need to step up to be involved in your community because if you know it’s not a right that you are allowed to have a business in it as much as you have a responsibility to provide, you know, goods and services to community, but, and also be active in that can get it in you got

 

Ant Blair 

to be a good community citizen, doesn’t matter if you’re a business or an individual.

 

Tom Carpenter

So we’ve been lucky, you know, right out of the gate, the brewery You know, we’ve raised money for breast cancer awareness. We’ve had a beer that we did with a local group for called neighbor length that basically unites neighbors and love to you know, work on projects for either the elderly or, you know, people that need so we raised seven dollars and actually that money is a building a wheelchair ramp for somebody and we actually built the, the ramp ourselves and when So, okay, we want to get out there and be kind of active kind of in those things. So, you know, the resilience beer that Sierra Nevada did for the wildfires and and I never, I knew I wanted to be active in the community, but I never knew that we’d be so blessed that we’d have so many opportunities to use our craft for good kind of in that way. And it’s, it’s so much fun to kind of, you know, and we did a beer earlier this year, promoting solar arrays that use wildflowers around them. So you think of a solar array, you could you could actually have turf, you could have gravel, all of which you have to spray and other things. Well, why not plant wall wildflowers around it? So pollinator friendly, and it kind of helps kind of environment that way. So we did Got this honey that was 100% pollinator on a 10% honey IPA that was just amazing, but brought a ton of people to the tap room just to say, you know, hey, you know where honey come from comes from? Do you know, you know what’s happening? Yes. So, again, I mean, trying to be active trying to bring awareness. But, you know, I felt like, you know, with what’s going on, you know, we, we can’t let the protests happen and then let this just subside. So how do we write how do we create, you know, a great beer. It’s, it’s gonna be an imperial stout, we’re gonna do kind of a salted caramel kind of twist on it and stuff. So

 

Ant Blair 

I was wondering what you was gonna do because I know you wasn’t just gonna be a regular style. I knew that.

 

 

Some cocoa nibs, some vanilla bean and actually like towards the very end before pay packaging will add like a some some salt to it to get that salted caramel kind of taste hopefully. So we brewed that beer on Wednesday, it’s neat to see kind of just even the the malting community was reaching out to provide malts and I account or free nice. The label company that we use in Ohio actually we sent in the label, which everybody’s label is going to look the same but but like a little tag on it. They offered to print it completely for free. So no kid nice, it’s amazing to where then you know even more of those dollars, you know, 100% of that then can can really go to cause and it’s exciting.

 

Ant Blair 

And I’m hearing you say, Hey, this is an opportunity for us to bring this beer into our tap room. have conversations with your patrons know, make an impact where you are and I think that’s what a lot of people lose sight on is It starts at home, it starts in your tap room, you know, it starts with you saying, well, we’re not just going to give the money to some national organization, you will know where that money goes, put it in your local community where you can see where that money goes, you can hold those people accountable, right?

 

Tom Carpenter

My hope with me personally, you know, we’re gonna challenge you know, however our employees want to be involved but you know, how do we stay active kind of with that so not only is it you know, you know, the the money but you know, it’s our talent or time best, right? And that too, you know, and that’s going to be the message to everybody picking up that beers like, okay, you know, yes, you supported your dollars are going to go to this but, you know, what are you going to do differently as well, you know, what can you or here’s a group that you know, this money is going to tend to meeting or you know, look at, look up this video and how does it cause you to kind of think differently or want to be involved in a different way in your community. So,

 

Ant Blair 

Tom, I’m going to challenge you and encourage you to really think that through. I know there’s a portion of the people who buy your beer. Who are they? They’re their beers. They’re chasing beer. You know, they’re reselling beer on the secondary market your beers that good. So that’s great, right? But on the other hand, how do you how and maybe, maybe you don’t, but how do you reach those people? How do you make those folks who, I just want the beer? I don’t even I don’t even care about what it’s all about. I just want the beer because I know Tom made it and it’s gonna be great, you know, the How to at least plant a seed or two or three and those folks whose head and not saying that they’re all like that, but just saying I see This how people work in the secondary market and you know people who are chasing and all that kind of stuff that’s kind of the only thing on their mind other than maybe Xbox or ps4 you know what I mean? So right reaching out to those folks if you can be if you can drive freakin four or five hours to get a damn beer you have enough energy to get behind something that is basic human rights.

 

Tom Carpenter

Right? Right. I think more than any other beer we’re going to be active within kind of our social media outlets all throughout this process. And and that was kind of my conversation with us for when united You know, one may know Will you accept kind of a donation you know, even though we’re like a brewery, to you know, can I get with your social media people of not just about the beer, but how do we feed them actionable kind of things to do? Watch your video. meeting or these are the things going for you think at the same time as the beer comes out or you know, as, as I see check ins on on tap or somebody’s trading and I see an Instagram post about it. We’re going to be active kind of in the responses of that and say, Great, thanks for checking that and a and watch this or have you thought about you know, these things and hopefully spur some kind of conversation and, and I’m open to ideas too. So, you know, the conversation with Portland United’s just started, but I think together we could kind of start some brainstorming of you know how this can be, you know, maybe, maybe it becomes kind of instead of a one time beer to you know, reoccurring thing that kind of keeps popping up that people get excited, but that we kind of keep that momentum going. shores because I really don’t want this to be like a one time kind of fad thing that goes and comes and goes and it will be for somebody People, you know, he like he’s just chasing that beer. But, you know, like with a lot of things, I think we’re putting a lot of heart behind the recipe to make it kind of, you know, something that’s people love, but at the same time, let it be a good vehicle for discussion. Yeah. How do we keep this going? You know, the beard community,

 

Ant Blair 

the beer community at large. When they come together, they can do some shit.

 

Tom Carpenter

Oh, yeah, yeah, yeah. Especially, you have, you know, rabid followers of each brewery out there. You have breweries that kind of love to kind of collaborate and it’s an industry that, you know, loves to work together loves causes love and love loves to change the system of things, you know, craft, craft brewery and you know, in general is you know, and you know, more than anything, you know, when I started getting into craft beer, I realized That’s so many diverse diversity of thought ideas and backgrounds. And you could come together over beer and chat and didn’t matter where you came from how much money you make your political affiliation. You got along and you I mean, things come up. But you know, I never I have not seen true kind of arguments over people that are truly enjoying craft beer.

 

Ant Blair 

No, not one time. And I’ve been in a bunch asked breweries to tell you what not No, you have to Never in my life have I seen a Donnybrook? In a craft beer bar about politics or, you know, any controversial topic at all ever?

 

Tom Carpenter

Um, hopefully, you know, I don’t if anybody gets on and tracks what weathered souls is doing. I think it’s well over its crest and close to 500 breweries. Oh, wow. 11 different countries. So it’s still It’s still growing from there. So if that isn’t a collection of, you know, people that could kind of make a change. I don’t know what it is.

 

Ant Blair 

You know, I agree. There’s some work to do even within our own industry and our own community.

 

Tom Carpenter

Oh, yeah. I mean, it’s about, you know, how, one one awareness but to you know, how are you? How are you welcoming? And our, our, how are you communicating things out and, you know, the styles that we brew, we always try to have such a diverse offering of things that are just in a different and exciting kind of with flavors and other you know, we pull over a lot of, you know, spirit drinkers or wine drinkers because, you know, I believe that, you know, I mean, even this one that we’re, you know, drinking is so many times, you know, they taste it, it’s like, is this really beer You know, it doesn’t smell or taste like beer in this Thinking of, you know, the typical skunky kind of dad beer that they grew up smelling or whatever and, you know, some of the tastes and flavors that we try to approach from a culinary perspective, I think it’s endless. And that’s where I’m always excited to understand different people, cultures and other things and just, you know, diversity of thought, in general is just exciting because it really inspires you. And I, I’m inspired by food and music and, and different flavors and stuff when I think of, you know, creating beer, and, you know, lay sleepless and restless at night with some kind of idea that comes into my head and until I brew it, it just stays there. So, it’s been a great outlet in that but, you know, to add culture to kind of to that and, and be active in the community. I think, you know, that’s, that’s been heartwarming, you know, to allow us to be a vehicle like that.

 

Ant Blair 

Right. Oh, good for you, Tom, when can we expect the beer to be canned and released.

 

Tom Carpenter

So we just brewed it this week, it’s going to take at least probably a good 10 days maybe a little bit longer to ferment we ordered the labels of probably be at the very earliest Fourth of July weekend. Okay. And possibly into that next week is kind of what we’re looking at targeting right now. As, as always, our social media outlets will be kind of posting quite a bit about it. We should have kind of labels in house within like seven eight days or something. So you know, definitely kind of looking around that time frame We’re going to have a limited amount of cans that will release in but then also use kind of, I guess the keg is a vehicle to kind of good tap takeovers, but good hopefully And make that kind of again to be a kind of a vehicle conversation and have some info and stuff like that as we do it. So that’ll be kind of a, I guess a requirement or what we’ll look at is like, Okay, do we strategically do it in certain areas, certain things and get others kind of involved in coming out and if people want to chat and talk about the beer, but then have a conversation, a few other things.

 

I think, you know, we want to do that as well.

 

Ant Blair 

What can you leave for us Tom?

 

 

 

 

 

Tom Carpenter

You know, I think I go back to kind of all this time we’ve spent, you know, kind of the great pause and you know, everything that’s going on, you know, whether you get a reaction or whether you know, you see things going on and something stirring in you or you’re kind of questioning what do I do or what’s going on?

 

 

I just, my challenge would be you know, what, what are you thinking? How can you Research more How can you understand issues? How can you have more conversation? Sometimes it’s, it’s listening more I’ve always been a lot of people call me a very quiet person but I’ve always at a very young age and I’m listening quite a bit or trying to kind of understand things and and so much within social media is about blasting out, you know, this is me or I’m against this or what are we for, you know, what, what, what can I sit back and listen, and rather than having such a quick response, try to understand, okay, why does somebody feel that way? If somebody seems angry towards me or violent towards that, why? And is it really pointed towards me or am I just reading the words and interpret it that way because we all know kind of a conversation like this, you could get tone and mannerisms and other things. But sometimes when things are written out, we just kind of let things just escalate and there’s so many people that are just I don’t know against each other, and it’s like, now’s not the time to be torn down. It’s not a time. But you know, honestly look at us look at systems that are in place. And yes, we do we have, you know, is the country systematically, you know, what, what can we do to improve because we could all agree that, you know, we could all improve and now’s the time, I think we have an opportunity that there’s energy and excitement. Can we focus that in the right way to our talents, as we are kind of with our beer?

 

Then, you know, use our talents in the best way.

 

Ant Blair 

Tom Carpenter would have time to be alive, my friend.

 

Tom Carpenter

Yeah. I’ll see you on the other side of all this and hopefully share beer soon.

Heaven Brainz

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